Variable Data Printing is used by businesses who want to personally target the audience that they are mailing to. This can be done in many different ways, such as with text, images, maps, QR codes, etc. All of this is done digitally and gives your mail piece a unique look! That unique look means that the person you are sending to is more likely to open and read your information. The more people that open your marketing campaign, the more responses you receive. The more responses you receive, the more profitable your marketing campaign becomes!